Members AreaMeet the team
Meet our leadership team
As an industry-led collaboration, we do much of our work through our members and so we have just a small core of staff. They are supported by Mishcon de Reya LLP (legal) who donate their time to us without charge.
Ruth Evans, Chair
Ruth is the chair of Stop Scams UK. She has a forty-year track record of representing the public and consumer interest across a wide range of industries and regulatory authorities. She is passionate about putting service users at the heart of service delivery and believes that bridge-building between stakeholders is the key to transforming service delivery.
She chaired the Independent Parliamentary Standards Authority and the APP Steering Group that delivered a new industry code in July 2018 to reimburse victims of authorised payment scams. She was also a Non-Executive Director of the Serious Fraud Office.
Mark Tierney
Mark is the Chief Executive of Stop Scams UK. He joined as Deputy Director in September 2020 from the BBC, where he worked for 11 years in a variety of marketing roles across digital and broadcast businesses. Before that he worked at the Guardian and at Procter & Gamble, working on brand building and digital transformation. He is also a Board Trustee of Wilton’s Music Hall, a heritage building and performing arts venue in London’s East End.
Helen Fairfax-Wall
Helen, our Chief Policy and Communications Officer, is a digital policy specialist with 15 years experience. She has worked on some of the largest public shifts to digital including Directgov and GDS as Head of National Transformation and on global digital campaigns for Number 10. In 2022, Helen joined the consumer association Which? as Head of Digital and Fraud Policy where she lead a dedicated team focused on building a safe, trusted, fair online environment for UK consumers.
Tom Coombs
Tom is our Chief Product Officer. He has extensive experience in digital strategy and product leadership. He co-founded and built a B2C fintech company in the US. He has broad prior experience as a software/database engineer at Goldman Sachs and in UX research and design for companies including Xerox, HP, B&O and Nokia.
Alice Saje
Alice is the Chief Business Officer at Stop Scams UK. With over 15 years in fintech and data insights, Alice has a background leading varied and complex global programmes. These have included key integration activities between WorldFirst and Ant Financial, and a transformation of Zappi’s operations function during her tenure as EVP of Operations.