BBC Scam Safe
BBC Scam Safe 2024
Stop Scams UK and its members will once again be playing a leading role in BBC Scam Safe Week which will take place between November 23-30.
After the success of last year, which saw the largest consumer campaign of its kind run by the broadcaster in recent memory, BBC Scam Safe is back and bigger than ever.
For the first time, this year’s campaign will include a five-day roadshow across England and Wales.
BBC Morning Live will be broadcasting from five different locations from November 25, starting in Exeter before moving onto Cardiff, Hull, Carlisle and finishing up in Manchester on November 29.
The campaign will once again comprise a week of programming about scams across all BBC channels and platforms to boost awareness of scams and sharing advice on how the public can keep themselves safe.
While preparing for the campaign, we helped BBC producers develop consumer messaging based on expert advice that anchors a central idea of checking before doing anything. We have also coordinated our members’ alignment of their ongoing consumer communications to the BBC messaging so that in this single week advice to the public is expected to receive a significant boost.
Scam awareness
Last year, our members supported the campaign by carrying the BBC Be Scam Safe messaging through a variety of means such as social media, screens in branches, podcasts and customer education. Some ran their own scam awareness adverts and others contributed insight and comment to the BBC programmes during the week.
Members also promoted 159, the safe and easy way to contact your bank if you ever get an unexpected call that asks you for financial or personal information.