BBC Be Scam Safe
BBC Be Scam Safe 2023
Stop Scams UK and its members played a leading role in BBC Be Scam Safe Week in October 2023. The largest consumer campaign of its kind run by the broadcaster in recent memory, it comprised a week of programming about scams across all its channels and platforms to boost awareness of scams and sharing advice on how the public can keep themselves safe.
We helped BBC producers develop consumer messaging based on expert advice that anchors a central idea of checking before doing anything. We also coordinated our members’ alignment of their ongoing consumer communications to the BBC messaging so that in this single week advice to the public received a really significant boost.
Scam awareness
Our members supported the campaign by carrying the BBC Be Scam Safe messaging through a variety of means such as social media, screens in branches, podcasts and customer education. Some ran their own scam awareness adverts and others contributed insight and comment to the BBC programmes during the week.
Members also promoted 159, the safe and easy way to contact your bank if you ever get an unexpected call that asks you for financial or personal information.